C H U A N S P A / / L A N G H A M P L A C E H O T E L ( 3 0 s e c )
PRODUCTION TYPE TELEVISION COMMERCIAL CREDIT // AUDIO Soundtrack
For this I went for a slow, gentle and deeply minimal score, resting on a level of sparsity that's perhaps unusual for a television advertisement.
My reasoning was it would undoubtedly be shown among ads instead likely to be loudly clamouring for attention. With an opposite approach, this one might actually have a chance to... stand out.
This angle also nicely evoked the purpose of a spa – providing a temporary oasis from an otherwise hectic pace. A commercial that itself could begin delivering on its promises.