C H U A N   S P A   / /   L A N G H A M   P L A C E   H O T E L   ( 3 0   s e c )

For this I went for a slow, gentle and deeply minimal score, resting on a level of sparsity that's perhaps unusual for a television advertisement.

My reasoning was it would undoubtedly be shown among ads instead likely to be loudly clamouring for attention. With an opposite approach, this one might actually have a chance to... stand out.

This angle also nicely evoked the purpose of a spa – providing a temporary oasis from an otherwise hectic pace. A commercial that itself could begin delivering on its promises.